The eSprinter Test Drive Event.

Your goal: get people behind the wheel of the all-new all-electric eSprinter so they can experience its next-generation technology and seamless performance for themselves.

Our goal: log more new test drives than any new Mercedes-Benz ever.

Together, we can achieve them both—and the sales to prove it—by hosting an eSprinter Test Drive Event at your dealership.


The support you need to achieve.

We know there’s a lot involved with hosting a successful test drive event at your dealership, and we’re making sure you’re fully prepared to run away with it.

From pre-event signage to post-drive giveaways, your Enrollment Kit gives you everything you need to gear up your dealership, prime your customer base, and mobilize your staff to run a phenomenal sales event.


The eSprinter Test Drive Event
Enrollment Kit Support Materials.

Once enrolled, you will first receive a Pre-Event Kit that contains event marketing and promotional materials for your dealership, along with helpful guidelines for preparing your event

eSprinter Test Drive Pre-Event Kit

To be delivered to your dealership approximately three weeks after you place your order.

  • Step-by-Step Event Planning Guide (downloadable from this website)
  • Email Invitation copy content (downloadable from this website) so you can email your prospects and clients
  • Guest Invitation Postcards to be handed out to prospects and customers.
  • Banners, Posters, Window Clings, and Flags to be used to promote the event within your dealership.
  • Additional feather flags are available for purchase using the form on this website or by emailing

Then, 2 weeks prior to your eSprinter Test Drive Event, you will receive an Event Kit consisting of sales resources, client giveaways and other items to help you activate a successful test drive.

eSprinter Test Drive Event Kit

To be delivered to your dealership approximately two weeks before your test drive event date.

  • Step-by-Step Test Drive Guide (downloadable from this website)
  • QRG Pocket Guide to be handed out to your staff
  • Vehicle Feature Cards to be placed on your display eSprinter to identify features and benefits
  • Sell Sheets to be handed out to prospects
  • Product Videos Links (available on this website)
  • Branded Gifts and Giveaways to be given to test drive event participants

Event Kit and Digital Support Pricing

$3,000 USD for up to 50 test drives
$4,500 USD for up to 100 test drives
$6,000 USD for up to 150 test drives
$7,500 USD for up to 200 test drives

Consider these Enhancements for a More Successful Event.

Do you have enough staff and promotional resources to commit to this event? Is your staff fully trained and ready to host? Are they prepared to demonstrate all the features of the eSprinter? If not, we have two staffing options to enhance support and bring first-class knowledge to your eSprinter Test Drive Event, as well as additional signage to showcase your promotion.

Our staff has been recently trained as part of the eSprinter Launch Kick-off event. We are fully prepared to help you mobilize your test drive:

Product Host: our professionally trained Host can assist with vehicle walk-arounds and engage in Q and A with your conquests for up to 8-hours during your event.

Product Host

Professional Driver: our professionally trained Driver can take over your test drive experience. They can prepare the route, showcase the USPs during the drive and make it safe, fun, and engaging for up to 8-hours during your event!

Professional Driver

eSprinter Feather Flags: In addition to the promotional materials you will receive in your event kit, you may consider purchasing a few branded 8-foot feather flags to decorate your parking lot and dealership entrances before, during and after the test drive event.

eSprinter Feather Flags


You can order these additional items in the order form below.

Enroll Now

Complete this enrollment form, then get ready to ride. You’re just one step away from eSprinter Test Drive success. This should be electrifying.